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June 29, 2012

Internet #007: Colors Galore

By | Experimental, Internet | One Comment

X-Rite is a company bent on making sure we can see and understand color better. Color; definitely something we all take for granted. Developing, manufacturing, marketing and supporting innovative color solutions, X-Rite uses measurement systems, software, color standards and services to bring us the most accurate, soulful colors possible. They attempt to get the color you want right the first time, translating to better quality and reduced costs. I can’t tell you how many times I go to FedEx Kinko’s, or to my local architecture color printer room, and print version after version of atrosciously discolored pages. It’s remarkable how we have too many color systems (however standardized they may be), ranging from B/W, CMYK, RBH, CRH, and etc. Granted, every technology requires a slightly different system, but you’d think that printing businesses can stop using old CMYK and move to today’s more popular RGB. I asked the printing press used by the Washingtonian Magazine (where I worked for a summer as a design intern), and they said that converting to a new system now would be horrendous, despite CMYK’s inherent printing press faults. There just doesn’t really exist a large scale and efficient RGB printing system. Read More